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Author: Alex Mason

Luxury universe blogger, recruiter, real estate agent ...
Diptyque Paris - Joblux

About selling fragrances online in the 2020’s

This week, the team at Joblux sat and talked about the booming high end scents market and the online selling perspectives with Sebastien Pagès; Head…

Alex Mason 5 March 2021
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LVMH - Birkenstock

Will Birkenstock turn luxury after its acquisition by LVMH ?

The French family behind Louis Vuitton and Christian Dior is to take control of the German sandal maker Birkenstock in a deal thought to be worth €4bn.…

Alex Mason 1 March 2021
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Nose Dior

Dior, the nose who knows

Do you know who is behind Dior perfumes? Arthur de Kersauson and Clément Beauvais are today unveiling a new feature film dedicated to the house’s…

Alex Mason 22 February 2021
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REbag

REBAG launch new online technology to appraise luxury goods

Rebag has unveiled a new extension of its proprietary pricing tool, Clair AI. The new software utilizes image recognition technology to instantly determine the resale value of…

Alex Mason 18 February 2021
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Maison Alaia

Pieter Mulier nommé directeur créatif de la maison Alaïa

Cette nomination marque l’intérêt croissant de Richemont pour sa division mode et donne à un député de longue date de Raf Simons une chance de…

Alex Mason 5 February 2021
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Le Meurice Paris

Le Meurice Paris: Histoire d’un hôtel devenu Palace

Ouvert en 1815, Le Meurice est aujourd’hui reconnu comme une propriété catégorie Palace, le classement le plus élevé et le plus exclusif décerné sur la…

Alex Mason 1 February 2021
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Lvmh revenue

LVMH revenue down by 17% in 2020

Luxury giant LVMH Moët Hennessy Louis Vuitton posted revenue of €44.7 billion in 2020, down by -17% year-on-year. Organic revenue declined by -16% compared to 2019. Profit…

Alex Mason 26 January 2021
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premium spirits

In conversation with Ian McLernon, CEO of Rémy Cointreau Americas

Ian McLernon current Rémy Cointreau Americas CEO provided his insight on the current state of the premium spirits market in the Americas in a short…

Alex Mason 21 January 2021
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Barneys at Saks

Barneys at Saks debut in NY

The ‘Barneys at Saks‘ retail format becomes a reality in New York, a reflection of the partnership between the two brands when, in 2019, Authentic…

Alex Mason 18 January 2021
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YSL

YSL beauty launch connected make up tools

Yve Saint Laurent Beauty is stepping up its home personalization offer by offering an ad hoc version of the Perso connected tool. At the end…

Alex Mason 13 January 2021
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Armani / Parmigiani Fleurier

Armani team up with Parmigiani Fleurier to create fine watches collection

The Italian designer and the Swiss manufacture announce an upcoming collaboration around a series of exceptional timepieces.

Alex Mason 23 December 2020
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Fendi Couture

FENDI resume Couture show with first Kim Jones collection

Fendi Haute Couture Show: 2021 and the return of physical parades? The Italian luxury house announces the first Haute-Couture show of its new artistic director.…

Alex Mason 15 December 2020
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Prada Adidas

Prada & Adidas showcase new collaboration

After a remarkable first capsule, the luxury house – Prada– and the equipment manufacturer – Adidas – are reiterating their partnership this season, First there…

Alex Mason 7 December 2020
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Ebay drive in station

Second hand: Ebay launch luxury drive in station in L.A

As part of the development of its authentication program, Ebay the American platform is imagining a new kind of drive station. From handbags to watches…

Alex Mason 2 December 2020
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Design District Miami

Destin commun: Design District Miami + LVMH

Petite histoire d’un des quartiers les plus en vogue de Miami. Tout commença au début du siècle dernier à Miami, quand T.V Moore, propriétaire d’une…

Alex Mason 27 November 2020
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