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Author: Alex Mason

Luxury universe blogger, recruiter, real estate agent ...
Zegna

Ermenegildo Zegna headed to Wall Street

The Italian luxury brand will be listed in New York by the end of the year. With an approximate 62% stake, the Zegna family will…

Alex Mason 12 August 2021
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Chalhoub

Chalhoub group invests in emerging Saudi designers

The Middle-Eastern luxury fashion distributor has created Saudi Arabia’s first fashion lab. The initiative aims to promote brands through funding, industry guides and access to…

Alex Mason 31 July 2021
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Richemont

Richemont intègre ses marques horlogères à son e-commerce

Richemont a approfondi l’intégration entre ses marques et ses détaillants dans le secteur horloger depuis plusieurs années et a maintenant révélé une autre étape d’un…

Alex Mason 30 July 2021
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Ferrari Armani

Ferrari & Armani: A luxury group in the making ?

John Elkann, heir to the Agnelli industrial dynasty, investigated the possibility of a tie-up with fashion designer Giorgio Armani as part of a plan to…

Alex Mason 24 July 2021
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Jimmy Choo academy London

Jimmy Choo to open fashion university in London

Luxury shoe designer Jimmy Choo will launch his fashion school, the JCA / London Fashion Academy, in London next September. Its objective: “To bring out…

Alex Mason 1 July 2021
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Maison Chanel

Chanel a investi 1,1 milliard de dollars pendant la pandémie

Les revenus de Chanel sont peut-être en baisse, mais la maison de luxe est en train de sortir de la pandémie. La maison de couture…

Alex Mason 27 June 2021
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animal furs fashion

Israel first country to ban trade of animal furs for fashion

Israel on Wednesday banned the trade in animal fur for fashion by ministerial decree, becoming the first country to pass such strict legislation, the environment…

Alex Mason 24 June 2021
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John Lobb Francois premier

John Lobb inaugure son nouveau concept store

Le cordonnier de luxe britannique John Lobb a ouvert un nouveau concept de magasin à Paris qui ressemble autant à une galerie d’art privée ou…

Alex Mason 7 June 2021
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Lyst Joblux

Le futur de la mode en ligne

La plateforme mondiale de shopping de mode Lyst et la maison de mode numérique The Fabricant publient aujourd’hui le Digital Fashion Report, une fenêtre sur…

Alex Mason 23 May 2021
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Saint Laurent Seoul

Visite du flagship Saint Laurent à Séoul

Saint Laurent a récemment ouvert le tout premier magasin phare à Séoul, en Corée du Sud. Avant l’ouverture officielle, des célébrités telles que l’ambassadrice mondiale…

Alex Mason 7 May 2021
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The World At Sea

Aboard The World: Largest residential yacht

Imagine the ultimate lifestyle that comes with combining a private yacht and a luxury vacation home. A home that takes you all around the globe,…

Alex Mason 3 May 2021
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Harrods Milton Keynes

Harrods opens second beauty emporium

Luxury department store Harrods has opened its second standalone H Beauty destination in Centre:MK, Milton Keynes, following the success of its inaugural store in Lakeside, Essex. The 29,000 square foot…

Alex Mason 30 April 2021
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Chanel Versus Huawei

Chanel lose in court against Huawei over logo design

The famous luxury brand has denounced the logo of the Chinese telecommunications giant for four years. It’s a new setback for Chanel. As reported by…

Alex Mason 26 April 2021
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Jacob & co NFT

Jacob & Co auction first NFT luxury watch

Luxury watchmaker Jacob & Co. is about to put on sale the very first virtual watch based on NFT technology: the Jacob & Co. SF24…

Alex Mason 6 April 2021
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إطلاق مجموعة لشهر رمضان – Net-a-Porter

Net-a-Porter has released a curated collection of dresses for the occasion of Ramadane with the collaboration of great designers. تكريماً لشهر رمضان ، أصدرت Net-a-Porter…

Alex Mason 3 April 2021
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