Jimmy Choo to open fashion university in London

Luxury shoe designer Jimmy Choo will launch his fashion school, the JCA / London Fashion Academy, in London next September. Its objective: “To bring out the next generation of fashion designers”.

Promising a “revolutionary” education and “contacts with internationally renowned designers”, future professor Jimmy Choo indicates that the JCA / London Fashion Academy will be an institution exclusively dedicated to fashion.

The school, based in London in the district of Mayfair, intends to follow “an innovative and influential approach to higher education in fashion design”. The courses “combine in-depth teaching in contemporary creation and the learning of the entrepreneurial skills required to create and manage the fashion brands of the future”.

The JCA / London Fashion Academy will thus set up an incubation model where students will be “encouraged to launch their own brands thanks to the support of several mentors”. According to the school, future students will benefit from “a level of access to internationally renowned designers beyond compare with traditional schools and universities”. The school will also offer scholarships to a limited number of students.

“We have been preparing for the opening of this school for years. We are delighted to open its doors in September,” said Jimmy Choo. “London is a fashion hub. Many of the world’s most exciting and avant-garde designers have emerged in the British capital. But these designers rarely come out of higher education armed with the knowledge, skills and abilities. resources needed to create, launch and develop their brands successfully on the international stage. “

“The Academy will help fill these gaps and foster the emergence of creative talent, internationally focused and with a strong entrepreneurial spirit.”

According to Jimmy Choo, this program draws on his own experience in building the luxury brand that bears his name, as well as the multiple skills “that fashion designers increasingly need in the global, multi-channel and global landscape. ultra-competitive today “. In addition to this, you need to know more about it.

UK Universities Minister Michelle Donelan added:

“I am delighted to see exciting and innovative new institutions pushing the boundaries of higher education. It is essential that students acquire the practical skills and hands-on experience that employers and the industry need it. The revolutionary approach of the JCA will enable its students to launch it into flourishing careers. “