The famous luxury brand has denounced the logo of the Chinese telecommunications giant for four years.
It’s a new setback for Chanel. As reported by the BBC, the famous luxury brand lost a new battle against Chinese giant Huawei in European Union court on Thursday, April 22. The subject of the dispute between the two brands has since 2017 been over a Huawei logo, which the famous rue de Cambon brand considers too close to its own. Two arcs of a circle, also intertwined but in the opposite direction to that of Chanel, and cut on both sides.
But the European body based in Luxembourg brushed aside the fact that the two logos “share similarities”, their visual differences “are very significant”, said the court. According to the judges, the logos “must be compared as they were filed and registered without changing their orientation.” According to the court, Chanel’s logo “has more rounded markings, thick lines and a horizontal orientation, while Huawei’s is vertical.” The logos are very “different”, say the judges.
An appeal soon ?
This judgment was in fact an appeal since Chanel has criticized the Chinese giant for this logo since 2017. In a first court decision, Chanel was dismissed in 2019. For the European Intellectual Property Office, there was no similarity between the two logos and customers could not in any way confuse them. It was after this that Chanel decided to appeal.
According to the BBC, Chanel can still appeal the decision of the European Court of Justice, but the French luxury brand has declined to comment on the decision. Chanel, for her part, was convicted in 2012 for having copied the motif of the World Tricot sign, recalls the Huffington Post.