Understanding the dynamics of Hip-Hop with the luxury industry
Supreme and Louis Vuitton took everyone by surprise last Paris fashion week, a surprising partnership when you consider that their last meeting dates back to…
Supreme and Louis Vuitton took everyone by surprise last Paris fashion week, a surprising partnership when you consider that their last meeting dates back to…
SANTONI UNIQUA: “MAKING OF” AN EXCEPTIONAL SHOE This pair of shoes is simply stunning. Handmade from a single piece of calfskin, it has no topstitching.…
LVMH’s Maison Francis Kurkdjian is supporting the creation of the Perfumer’s Garden, a space that will house hundreds of disparate plants used for perfume making. Opening in…
The personal luxury goods market is exhibiting an impressive rebound, according to new data from Bain & Company. With fuel from a successful 2021 holiday shopping season,…
Gucci is investing in a new industrial platform in Italy, which will provide jobs for more than 400 workers within three years. The factory, covering more than…
Frank Müller established The Bridge To Luxury in 2009. Since then he has supported a large number of companies from the world of luxury in…
Large luxury companies remain in Russia, on the other hand, one by one, the luxury groups decide to lower the curtain during the war in…
Chanel SA, a French luxury firm, has hired Leena Nair, a consumer goods executive, as its new CEO, seeking beyond the fashion sector for leadership…
Contemporary art and luxury have always evolved in a common universe. Yet today, major luxury brands seek to strengthen the link between contemporary art and…
The Italian luxury brand will be listed in New York by the end of the year. With an approximate 62% stake, the Zegna family will…
The big luxury players want to conquer the men’s market, the most promising segment of the sector, and take their share of explosive Asian demand.…
LVMH, Prada and Richemont are launching a consortium aiming to offer a new standard in digital certification, open to the entire luxury industry. They thus…
消费重新聚焦于乡村、全数字、现场可访问的产品:大流行促成了奢侈品市场的转型。 在这个蓬勃发展的新生态系统中,年轻人正在推动这一趋势。 对国际品牌的挑战。 过去五年,时尚改变了上海的街道:时尚的年轻人、前卫的概念店和日益成熟的品牌,见证了全国消费和生活方式的转变。 2020年,奢侈品市场达到创纪录的48%的增长……由于品牌在面对Covid和商店关门时的数字响应能力爆发,以及危机造成的旅行停止,揭示了前所未有的意外收获来自当地消费者。 “此外,到2020年,预计将有2亿中国游客出国旅游,一切都已经停止。 这是一个灾难性的背景,因为中国客户约占欧洲和美国大多数奢侈品牌营业额的 50%,”咨询机构 Gusto Luxe 的联合创始人 Chloé Reuter 说。 为了应对这种情况,品牌别无选择,只能创建或改进他们的数字工具。 在中国,数字技术已经是无所不在的日常:疫情只是加速了它的影响。 由于强大的创造力,在线服务成倍增加和改进。 天猫、直播、在线弹窗和微信小程序等电子商务平台越来越受欢迎。 这种现象对年轻消费者产生了前所未有的影响。 “他们在数字生态系统中非常强大,甚至会影响客户本身。 他们领先”,路易威登中国区传播副总裁 Emmanuelle Boutet 作证说。 受数字化的直接影响,Z世代和千禧一代成为品牌的首选目标。…
When it comes to valuing exception and emotion, people make the difference. LVMH and its Institut des Métiers d’Excellence, Orange via its Haute Ecole du…
今年,随着整体市场萎缩,而中国的购买量激增,中国消费者对奢侈品行业的重要性日益提高。贝恩公司和阿里巴巴天猫奢侈品部的最新研究发现.
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