Most popular luxury brands in 2021

Gucci number 1, rise of Dior and Louis Vuitton, take off of queries on summer fashion… Here are the results of The Lyst Index report for the second quarter of the year. What are the most popular luxury brands in 2021?

For the fourth quarter in a row, Gucci continues to increase its popularity, as evidenced by the latest analysis carried out by the search engine Lyst for the period from April to June. The Italian brand is thus reaping the fruits of a powerful visibility strategy, between its hacking of Balenciaga, the launch of its Gucci Garden on the Roblox game, or the much publicized Gucci Beloved campaign on the set of James Corden. This success is in tandem with the financial results of the brand, which recorded a turnover up 24.6% to 2.17 billion euros in the first three months of the year.
While Kering’s flagship brand seems unbeatable, Dior and Louis Vuitton, in second and fourth place respectively, are gaining ground.

1. Gucci

Unveiled his collaboration with The North Face
Started selling augmented reality sneakers with Wanna
Dressed Billie Eilish and Harry Styles for the Grammy Awards

2. Nike

Recorded a 59% increase in online sales
Launched the first hands-free shoe suitable for athletes with a disability
Filed legal action for unauthorized ‘satanic’ shoes

3. Dior

Unveiled his Fall / Winter 21 collection virtually in a film at Versailles
Appointed Blackpink singer Kim Ji-soo as Global Ambassador
Launched a Snapchat filter to try on augmented reality sneakers

4. Balenciaga

Opened a new store in Barcelona
Launched a collection of phosphorescent capsules
Parent company Kering has confirmed that the brand does not produce any fur items

5. Moncler

Recorded strong double-digit growth in its e-commerce business
Acquired the remaining 30% stake in Stone Island
Launched Born to Protect jackets made from recycled materials

6. Prada

Recorded an increase in online sales of over 200% in fiscal 2020
Presented the second women’s collection of Miuccia Prada and Raf Simons
Led the Sea Beyond project for the preservation of the oceans alongside UNESCO

7. Louis Vuitton

Presented his Fall / Winter 21 collection at the Louvre museum
Inaugurated a new flagship in Ginza, Tokyo
Appointed Naomi Osaka as Brand Ambassador

8. Bottega Veneta

Launched a quarterly digital magazine, Issued by Bottega
Dedicated her first issue to Missy Elliott
Reported positive 2020 revenue growth despite COVID-19 crisis

9. Saint Laurent

Catherine Deneuve and Kate Moss star in the Spring / Summer 21 campaign
Posted the video of his Spring / Summer 21 show directed by Gaspar Noé
Opened a new boutique in Frankfurt

10. Off-White

Launched the “I Support Black Women” campaign with activist Trinice McNally
Launched its Imaginary TV video platform
Announced seven new sneakers in collaboration with Nike

11. Versace

Launched Medusa Power Talks on Clubhouse
Presented its new monogram for the Fall / Winter 21 season
Kendall Jenner, Precious Lee and Hailey Bieber are the muses of the Spring / Summer 21 campaign

12. Burberry

RepA Achieves Online Sales Growth of Over 50% in Q3 2021
First ranked in the Bloomberg Gender Equality Index
Launched a virtual store with Elle Digital Japan

13. Fendi

Showed collections designed by Kim Jones
Demi Moore, Kate Moss and Naomi Campbell took part in the Haute Couture Season 21 show
Actress Song Hye-kyo has been chosen as ambassador

14. Valentino

Presented his Spring / Summer 21 haute-couture show virtually at the Galleria Colonna in Rome
Started an editorial collaboration with comedian Elsa Majimbo
Established a collaboration with Startupbootcamp dedicated to FashionTech

15. Alexander McQueen

Announced a partnership with Vestiaire Collective around the second hand
Parent company Kering has confirmed that the brand does not produce any fur items
DoA donates its surplus materials to fashion students

16. Loewe

Presented the Fall / Winter 2021 collection as a diary supplement
Launched its Surplus Project with bags made from scraps of leather
Established the Loewe Foundation / Studio Voltaire award for under-represented artists

17. Givenchy

Matthew M. Williams unveiled his 2nd ready-to-wear collection
Dressed The Weeknd for his Superbowl performance
Kim Kardashian, Kendall and Kylie Jenner posted selfies dressed in pieces from the Fall / Winter 21 collection

18. Jacquemus

Opened a pop-up flower shop in Paris
Aired its Spring / Summer 21 campaign featuring couples
Designer Simon Porte Jacquemus made the cover of GQ France

19. Balmain

Presented its Fall / Winter 21 collection on the theme of travel
Unveiled its Spring / Summer 21 campaign, shot in Lanzarote
Released new episodes of the L’Atelier Balmain podcast

20. Stone Island

Moncler bought the remaining 30% stake in the company
Announced long-term partnership with New Balance
Collaborated with the C2C Festival of Turin on the Stone Island Sound project