Forum Replies Created

  • Benoit Coste

    Member
    8 December 2019 at 17 h 00 min in reply to: Vente en magasin et vente en ligne

    Tu as tout à fait raison Genny. La pression de l industrie en ligne est de plus en plus forte et il est difficile de rivaliser surtout pour le marché hors luxe qui lui est confronté à cette compétition directe. Aujourd’hui beaucoup de clients viennent en magasin/boutique pour rassurer leur achat avant de commander en ligne ou de se servir de cela pour négocier

    Je pense que seul le marché du luxe peut tirer son épingle du jeu en proposant plus qu un achat mais une expérience totale qui plus est si le produit n est pas trouvé ailleurs à un prix réduit..

  • Benoit Coste

    Member
    7 December 2019 at 17 h 27 min in reply to: Vente en magasin et vente en ligne

    The Customer experience is the difference between the 2. You can get the same products but not enjoying the same experience and same journey. Life is about emotions and memories…this will always been stronger in a store…

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