Jimmy Choo launches the Choo Sketch contest

What if the shoe of your dreams became real ?

Get to your pencils: the Jimmy Choo brand is initiating a unique challenge on social networks.

Draw me a shoe…

Once again, Instagram is favored by brands to federate communities during periods of social distancing. With the #ChooSketch challenge, the London label invites its followers to design the shoe of their dreams.

And from fashion fantasy to reality, there could only be one step. Some of the designs will in fact be made by the leather goods manufacturers of the house and will integrate a capsule collection whose profits from sales will be donated to a charity.

Shared along the water in Jimmy Choo’s Instagram stories, the drawings – from all over the world – will be pre-selected by the artistic director Sandra Choi who will choose ten finalists. The latter will be put to the vote to ultimately elect five winners. Sandra Choi herself lent herself to the exercise by sharing her own sketches, all made in connection with words with strong resonance in these confused times: optimism, gratitude …

View this post on Instagram

#CHOOSKETCH: sketch your fantasy shoe, and your design could be part of a capsule collection sold for charity. The use of colour has always been a powerful element in my designs. It can set the theme for a collection enhancing the storytelling whilst reflecting a mood. For this week’s sketch I purposefully included an array of colours in tiny bows as a visual interpretation of me saying “Thank You”. These are probably two of the most important words in life, in any language and any society, especially now. We have so much to be thankful for and there’s a renewed level of appreciation for all the heroes that are working selflessly to overcome the situation we are in. A hand tied bow is symbolic of how I finish a gift to show gratitude and return acts of kindness. I hope the abundance of bows, pops of colour and the playful ease of the design being a flat style with a collapsible back can reach out to as many of you as possible to uplift your spirits! – @sandrachoiofficial, Creative Director Visit our Stories to see how you could take part in #CHOOSKETCH

A post shared by Jimmy Choo (@jimmychoo) on Apr 19, 2020 at 4:03am PDT

Applications for the competition are open until May 15. Participants are invited to share their works at the dedicated email address choosketch@jimmychoo.com, along with their last name, first name, country, Instagram account and a note of intent.

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