Fendi unveils newly renovated boutique in Courchevel

Fendi has unveiled its fully renovated its 92 sqm boutique in Courchevel. Materials and finishes include precious woods, marble and travertine, to create a “modern and warm” atmosphere, the brand says. The store is divided into two spaces. The first space is dedicated to leather goods, accessories and shoes, for women and men. 

The walls are in Rapolano travertine tiles, a nod to Fendi’s Roman roots, while the floor is in precious white marble from Alaska. As soon as they enter, customers discover a central wooden element created to measure by Arno Declercq. Drawing inspiration from nature and the mountainous environment and using African walnut wood, the designer recreated a multi-faceted “forest” with lights and shadows.

Shelves and drawers are made of raw oak wood. my alt text Courtesy of Fendi my alt text Courtesy of Fendi The second part of the store is devoted to ready-to-wear, in a quieter and more intimate environment, with walls and floor clad in a special black and white travertine.

The collection is presented on champagne metal and ivory velvet displays. The floor is covered with a cashmere rug that extends into the dressing room, whose walls are made of dark oak wood. The fireplace brings an extra touch of warmth to the room and is an additional link with the geographical location.

Fendi is fully owned by LVMH

80 Rue Du Rocher

73120, Courchevel, France

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