Luxury Talents Society – By Invite Only › Share your knowledge of Luxury industry with leaders and luxury brands professionals via Forums › The Story Of Luxury › What makes the dna of a luxury brand ?
- Administrator23 December 2019 at 15 h 22 min
The term Luxury has been overused and today any services firm or brand claim himself luxury with the sole marketing purpose. We can understad that, the luxury market will hit 250 billions by 2025. What makes it Luxury ? is the tradition of heritage brand , is it the craftmanship ? or the price ? – How would you define what makes a brand a luxury one … or not ?
- Member23 December 2019 at 17 h 26 min
i would say the part of “dream” it generates….thats what according to me a brand could be labeled as such.
- Member30 December 2019 at 4 h 32 min
- Member16 February 2020 at 19 h 23 min
I would say it’s the story behind the brand. The history of it…
- Member17 February 2020 at 19 h 50 min
- Member19 February 2020 at 14 h 45 min
The concept of luxury has been a point of debate since the antiquity. In the Republic, Plato proclaims that anything which is not necessary is a luxury. In this sense, elaborate foods, beverages, clothes or chairs, are all luxuries. This position leads to the conclusion that luxury is the driving force of a society, which has to develop techniques, arts, warfare, in order to feed its appetite for luxuries, instead of being content with the bare minimum.
As an industry, Luxury crystallizes our society’s need for identifying social status and legitimacy. But it can also be the pure and uncompromising object of a personal attraction towards the beautiful, the exceptional.
It is the ultimate expression of what humanity can create, when dream, creativity, precision, craftsmanship and devotion work together in synergy
- Member21 April 2020 at 14 h 24 min