About me

First Name

Shifalii

Last Name

Sharrma

Nick Name

Shifalii

Role

Sr Manager Brand/Digital Marketing

Company

Radico Khaitan Limited

My definition of luxury

Less is more!

Language(s)

English, German, Hindi

Skills

Digital Growth Hacking, Social Media Marketing, Brand Management & Media Planning, Viral Video Content Creation, Loyalty Programs & Paid Campaigns, Flexing analytical skills & Creative muscles, Strong cross-functional leadership

Degree(s)

PGDM-Marketing Management, Bachelors In English Literature, Social Media Marketing, Certification In German language

Your bio in your own words ...

You can call me as someone with a creative outlook who likes to design impact-full marketing plans and analyze the spreadsheets while keeping a team together to produce quality work in a team environment.

Confident, committed and self-motivated, I am always excited about rolling up my sleeves to help shape customers’ experience by bringing technology, data and consumer together.

With bachelors in English Literature, followed by Executive Masters in Marketing Management, and a course in Digital Marketing & Analytics from Indian School of Business along with Digital Marketing & Social Media Marketing Certifications from Google, LinkedIn, Hubspot and a long stint of 10 years with reputed business conglomerates, I have launched successful ROI driven Digital first marketing campaigns that are visually appealing and trackable with a 360-degree marketing synchronization leading to business revenue generation.

Responsible for crafting and executing high quality consumer campaigns across media channels that build awareness for the service and deliver customer acquisition and engagement goals. Strategizing the brand presence on digital territory and successfully integrating the reach with multi-medium environments.

I can flex both analytical skills and creative muscles. Comfortable with the marketing science as well as with the marketing art, using one to inform the other.

I certify, i have the luxury background required.

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