Through my experiences in consumer & market insights analysis at Nielsen, in operational marketing at Chanel and in product development at Shiseido for Dolce & Gabbana, I was introduced to the different facets of market analysis, consumer needs identification and strategic brand issues. I worked on all stages of product development, from concept creation and strategy mix to product promotion and evaluation in the marketplace.
My ability to have an overall view of markets paired with my strong product/brand sensitivity allowed me to recommend and set up the best development strategies in all my projects.