Since the university years, cultivated a passion for beauty, style and sophistication, supported by a strong interest in business, marketing and communication studies which were beneficial to the start of a professional career in the cinema industry. After consolidating with experiences in sales and marketing internationally, joined a global luxury brand, refining competences in retail, now fed back to the markets supervised, successfully curating the launch/reshape of stores, securing turnover growth and spreading a customer centric culture. Taking charge of the business managed, thanks to business acumen, attention to details, personalised care of the customer experience, creativity and precision in planning and execution.