Over ten years of experience in ready-to-wear, shoes and accessories product and retail Merchandising, from direct to consumer and wholesale focused start-ups to global luxury brands.Accomplished in balancing creative and commercial thinking, I enjoy working with creative teams as well as interpreting data to build collections and drive business growth.I’m motivated by working with best-in-class products, leading and developing diverse teams, meeting customers around the world and championing sustainability, applying it to collections and products.Passionate about supporting the next generation of fashion talent, I lecture at universities, mentor students and encourage creative thinking that can bring positive change to the fashion industry.Some of my career achievements include:• Driving revenue growth at Victoria Beckham by redefining the market position of the brand, including a focused and competitive product offer, reduced costs and adjusting retail prices in line with competitors.• Establishing business growth and product merchandising plans at accessories start-up brand Strathberry, resulting in seven-figure revenue growth.• Collaborating with e-commerce and digital marketing teams at Burberry on a pioneering digital-first product strategy, contributing to the phenomenal growth and £1.8bn+ in revenue.