Highly experienced Sr. Operations Manager with a P&L responsibility of $120M and 1000+ staff to oversee the  full  retail and franchise business within a country; proven successful record in starting, building, growing and improving a retail business profitability, as well as identifying and capturing business opportunities in new markets with implementation strategies for market entry and share increment.

Deep insights of the retail business (22+ yrs.)  working within the GCC and MENA with multi-national and global organizations such as (M. H. Alshaya and Majid Al-Futtaim) with diverse international brands (H&M, Next, The Body Shop, Victoria’s Secret, Bath & Body works, Starbucks, etc.). Currently, leading the Senior Operations Managers – Central Operations for Alshaya; one of the most dynamic and successful retail franchise operators in the Middle East that brings the world’s best brands to new markets and new customers in the Middle East and North Africa, Russia, Turkey and Europe.