For me true luxury is the one that provides “an unforgettable emotion”. Indeed, what is key to me about luxury is the connection between something truly exceptional (being it an object, an experience, an art artefact…) and the emotion it triggers for its owner. In that sense it is an artefact that tells story, provides an experience of true perfection that enables its user/owner to be enchanted and generates unique emotional connexion to create memories that last. What is truly emblematic of true luxury for is namely this power to trigger a real connexion with its owner, something that goes far beyond the object, the usage, the features of the object, further than rarity, exclusivity and excellence, further than creation, even further than the idea of perfection it embodies, to deeply connect to its owner. As a consequence we are talking about something very demanding and singular, that resonates individually, because everyone experiences it with its own sensitivity. For me this emotion would be linked to an exceptional product, to the creation behind it but also to an idea of flawless experience ; to me specifically generating this emotion would be related to an item that does good. At that point I think my personal sensitivity joins my vision of business; indeed I am truly convinced by the idea of a more caring luxury industry. My ultimate vision of luxury would be something in that sense : perfect in the sense of combination of savoir-faire, uniqueness, but also the idea of a luxury that protects, preserves and contributes to something bigger. I love the idea of the luxury industry embracing a new innovative role in reinventing itself being a pioneer in new ways of working, being the spearhead in responsible and caring practices, entailing all other sectors to follow. Reinventing things, contributing to a brighter future : as naive as it may seems I think that still resonates within many of its clientele. In a way seizing the exceptional by connecting past, present and future.