“Is luxury dead?” A number of brand executives, having read TBTL’s special covid-19 newsletter, reached out to me. The answer is: yes, luxury will survive! However, luxury management will become more complex and difficult. There will be a new normal of different consumers, industry structures, procedures and potentials.
While LIPI’s March edition analysed the immediate impact of the pandemic, this month’s issue will focus on the disease’s long-term implications.
As lockdowns are about to be eased, TBTL will soon resume its in-house workshops about the industry’s future and how high-end brands can adopt to it on strategic and operational levels.
Courtesy of TBTL