Luxury Industry Performance Index April 2020

“Is luxury dead?” A number of brand executives, having read TBTL’s special covid-19 newsletter, reached out to me. The answer is: yes, luxury will survive! However, luxury management will become more complex and difficult. There will be a new normal of different consumers, industry structures, procedures and potentials.

While LIPI’s March edition analysed the immediate impact of the pandemic, this month’s issue will focus on the disease’s long-term implications. 

Click below to download TBTL’s latest assessment of covid-19 and its impact on the luxury industry’s future: 

LIPI 04/2020.

As lockdowns are about to be eased, TBTL will soon resume its in-house workshops about the industry’s future and how high-end brands can adopt to it on strategic and operational levels. 

Courtesy of TBTL

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