Let me walk you through new Tiffany & Co’s largest store in Europe in Milan …

Tiffany & Co. announces the opening of the House’s highly anticipated new store on Via Montenapoleone in Milan. Inspired by the jeweler’s iconic Fifth Avenue flagship, The Landmark, the new store showcases the House’s latest design concept and immerses visitors in the world of Tiffany & Co.  

Prominently located in Palazzo Taverna, a historic Neoclassical landmark built in 1835 and one of the most exquisite Montenapoleone aristocratic residencies, the new store provides an elevated client experience offering discovery and joy. The store’s façade compliments the magnificent architecture of the Neoclassical Palazzo Taverna, highlighting its timeless elegance but also serving as a tribute to Italian creativity and mastery.

The façade features arched windows crafted by the legendary Murano glassmaker, Venini. Recreated from an original design by Gio Ponti, these lunettes feature an intricate shape reminiscent of the iconic stained-glass creations by Louis Comfort Tiffany. The façade also includes window displays freely inspired by Michelangelo Pistoletto, uplifting the House’s longstanding connection to the art world and celebrating Milan’s position as a leading art and cultural hub. 

“A destination of luxury and discovery, our new Montenapoleone store reintroduces Milan to the wonder of Tiffany & Co. Designed by renowned architect Peter Marino and inspired by The Landmark in New York City, our Montenapoleone store is a cultural hub filled with art, craftsmanship, hospitality and the largest selection of exceptional pieces from The Tiffany Archives in the world. Setting a new bar for luxury retail in Milan, the store is Tiffany & Co.’s largest location in Europe and celebrates the House’s nearly 200-year legacy and Italian creativity.” said Anthony Ledru, President and Chief Executive Officer, Tiffany & Co. 

Spanning over 1,200 square meters, the new store is Tiffany & Co.’s largest location in Europe. Designed by legendary architect Peter Marino, the interiors showcase a unique atmosphere that effortlessly combines craft, art and heritage in one location, providing an experience beyond traditional retail. Throughout the store, visitors can discover an exceptional showcase of artworks by notable artists including Pablo Picasso, Michelangelo Pistoletto, Urs Fischer, Daniel Arsham and Julian Schnabel.

Upon entering, guests are welcomed by a Michelangelo Pistoletto artwork titled Color and Light and marble walls with warm shades of beige and pink. Whodunnit, a heritage window display showcases a theatrical bird’s-eye-view of the main floor of The Landmark, celebrating the House’s New York legacy.

Visitors can explore the House’s most definitive collections, including Lock by Tiffany, HardWear by Tiffany, T by Tiffany and Knot by Tiffany as well as a dedicated Elsa Peretti gallery space. The Tiffany High Jewelry section showcases the jeweler’s most coveted creations in frosted glass vitrines. The nearby private suite features Tiffanies & Tiffany, a striking commissioned work by Urs Fischer, which speaks to the connection between women and the artistry of High Jewelry.

The heart of the store features a delicate skylight and transparent staircase envisioned by Peter Marino and designed by Hugh Dutton. Together they provide a unique sculptural expression of glass and light, reminiscent of diamonds. Illuminated by the skylight, the store’s interior patio offers a welcoming atmosphere equipped with a bar and adorned with the Stratified Venus of Arles statue by Daniel Arsham. Visitors can take the staircase up to the first floor to explore Tiffany & Co.’s Home & Accessories, Personalization and Client Service spaces. 

The second floor includes the All About Love area, showcasing the coveted Tiffany® Setting engagement ring—an ultimate expression and symbol of love. The space is punctuated by Tiffany & Co.’s diamond vitrine design, which embodies the House’s modern and refined aesthetic.

Nestled away, the highest floor offers two uniquely designed private salons for an intimate shopping experience. The floor also includes a dedicated watches space and a wide array of the House’s diamond jewelry. The store’s ground, first and second floors each showcase exclusive pieces from The Tiffany Archives, celebrating the House’s nearly 200-year history and its strong ties to Italy. 

The new Tiffany & Co. Via Montenapoleone store exemplifies the House’s unwavering commitment to its clientele in Italy and from around the world.