THE MALL LUXURY OUTLETS Digital and PR Specialist Chinese Market


SummaryAbout usA global Luxury group, Kering manages the development of a series of renowned Maisons in Fashion, Leather Goods, Jewelry and Watches: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear. By placing creativity at the heart of its strategy, Kering enables its Maisons to set new limits in terms of their creative expression while crafting tomorrow’s Luxury in a sustainable and responsible way. We are committed to ‘empowering imagination’ and encouraging our employees to flourish. Join our passionate journey and fulfil your potential and creativity.The Mall Luxury Outlets is currently seeking a Digital and PR Specialist for the Chinese Market who will be based in Milan, Italy.Job DescriptionYour opportunityThe Mall Luxury Outlets is a Kering company whose core business is to build and operate luxury fashion outlet villages where we offer to our guests not just shopping services but a 360 degree beauty experience.The lush, green hills of the Tuscan countryside provide a picturesque setting for The Mall Firenze, while the flowered Ligurian hills, are the backdrop for The Mall Sanremo, opened in June 2019. The Mall Firenze and The Mall Sanremo offer to all our guests to experience of beauty in all its forms that goes beyond the classic concept of shopping.Our Communication Team works with the deepest passion to continuously promote all over world The Mall Luxury Outlets brand, its DNA and mission, and the touristic destination where our malls are located: place where to live exclusive experience of beauty.Reporting to the PR & Communication Coordinator and joining a dynamic and passionate team, the Digital Specialist plays a crucial role in developing and carrying over the communication campaigns over the Chinese area across different channels online and offline, increasing the brand value and awareness to best support the market penetration according to the Company strategy and objectives.How you will contributeManage the Chinese social channels understanding market dynamics and customer needs to capitalize social media potential to drive initiatives, exceeding commercial objectivesDevelop the editorial plan for the Social Media channels with a Media agencyCreate consistent and valuable contents for all social platforms, including writing and editing, selecting suitable images for post creationPromote social and online campaigns with the support of the Media AgencyPrepare monthly reports related to the performance of the Social Media channelPoint out initiatives and new ideas to improve Social Media activitiesConstantly update the management on new trends, news and best practices to be used for Social Media activitiesSelect influencers and talents in line with the brand and manage influencers’ tripsCoordinate and update the Chinese sections of all the Company online contents together with the teamSupport the Communication Coordinator both in developing a strong and effective PR communication plan, including innovative ideas and external media agency management and in executing editorial plans including press releases, story pitching, etc.Support in the successful organization of Press Trip and related visibility on media channelsWho you areYou have a university degree or equivalent education backgroundProfessional with proven working experience of 2-3 years with Chinese Social Media and PRChinese Speaking and a fluent English communicator, Italian is a plusExcellent knowledge of Chinese Social Channels and online platforms, including BaiduInnovative, creative, pioneer with a customer-oriented visionHighly organized, autonomous and with an ability to manage resources and budgets with a project management approachFlexible and multi-tasking person, with the ability to work in a fast paced and dynamic environment Positive and proactive, driven by passion and with proven relational skillsCreative, innovative and outside the box thinkerTeam player with a genuine desire to be part of a strong group with a common goalProfessional available for frequent business travel and transfers

Tagged as: Fashion/Accessories, LUXURY


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