Marketing Manager

Luxury Bath Technologies

Luxury Bath Technologies is one of the fastest growing brands in the acrylic bath remodeling industry. We are looking for quality people to join our winning team. Our goal is simple, to beautify bathrooms across North America by manufacturing and installing attractive, durable and maintenance-free bath remodeling fixtures. Thereby, we enrich the lives of those we touch.SummaryTo effectively plan, develop and implement the marketing, advertising, lead generation and promotional activities of the organization and its brands. Essential Duties and ResponsibilitiesThis list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.Develop and implement B2C lead generation programs with targets, measures, and objectives.Plan and oversee the organization’s advertising and promotional activities including print, internet, shows/events, direct mail, TV and other sources. Coordinate production of a wide range of marketing communications.Develop fully integrated brand for each company product line.Guide the day to day activities of marketing department employees and identify and manage outsourced vendors.Oversee copywriting, design, layout, production and implementation of marketing materials.Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.Oversee implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.Specific Responsibilities of the JobDevelop and maintain sales collateral, newsletters, brochures, and many other materials related to marketing.Communicate with outside advertising agencies on ongoing campaigns. Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications. Maintain open communication lines with all organizations and provide prompt answers to requests and convey concise, clear, and timely information.Conduct market research to determine market requirements for existing and future products.Analyze results of advertisement and marketing campaigns.Execute a wide variety of details that are involved with direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, search engine directories and other marketing plans.Prepare new product marketing plans for product introductions. Manage social media presence and direct programs to improve social media reputation and recognition.Undertake continuous analysis of competitive environment and consumer trends.Research and manage vendor relationships.Education and/or ExperienceHigh school diploma or equivalent.1 – 3 years Customer Care experience: preferably in a manufacturing environment.Strong internet and PC skills, including Microsoft Office.Experience with MAS 100 (Sage) or comparable operating accounting software.Enjoy working with people.Friendly, Energetic and Positive AttitudeExcellent written and oral communication skills.Good time management skills.Must be detail oriented, highly organized and able to perform under pressure.Ability to work well with all levels of internal management and staff, as well as outside clients and vendors.Have a team player attitude and willingness to always go that extra mile for the customer and team.Have good problem-solving skills.Physical DemandsWhile performing the duties and responsibilities of this position, the employee will be sitting at a desk 90% of the time. Specific vision requirements for this position include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.Powered by JazzHR

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