Hugo Boss to launch a pre-owned items platform
Hugo Boss announced on Thursday that it will offer its customers the opportunity to buy second-hand items from a high-end resale platform scheduled to launch in the third quarter.
The German ready-to-wear group – which explains that it wants to commit to circular fashion – will market a selection of clothes exchanged by its customers on the ‘Pre-Loved’ site.
The idea is to set up a simplified process to allow customers to return their items in exchange for a voucher that can be used on the online site, in store or on the new platform.
Initially, this resale service – called to be managed by the technology and logistics company in white label Faume – will be offered for clothing, then in a second time for accessories.
It will first be launched in France, before expanding to Germany, the United Kingdom and the United States by 2025.
In addition, Hugo Boss is launching a care and repair service to further extend the lifecycle of its products in select German stores later this year, with more key markets to follow. The service will cover the repair of suits, jeans, shoes, jersey products, and leather goods.
Heiko Schäfer, chief operating officer at Hugo Boss, said: “The high quality of our products allows them to have several lives, and our entry into the growing resale market is a natural step for us as a company. “Hugo Boss Pre-Loved will support our move towards a circular business model, while our repair service will allow customers to wear their favourite pieces for even longer and reduce consumption of scarce resources.”