Hermès expands at reopening Harrods
On 12 April 2021, Hermès is delighted to announce the opening of an entirely new space
inside Harrods, dedicated exclusively to the women’s universe of the Parisian house.
The store will celebrate the depth and richness of these collections and will be the house’s
third addition to the luxury department store, where Hermès has been present since 1991.
Located on the first floor and inspired by the rounded and organic forms of the listed windows
that decorate the façade, the space feels like a home, an expanded dressing room with a warm
and feminine spirit. An ideal backdrop to peruse all the métiers of the women’s universe, including
ready-to-wear, shoes, accessories and jewellery collections as well the new Hermès Beauty
métier.
Upon entering the store, designed by Parisian architecture agency RDAI, customers are greeted
by the Hermès ex-libris, an iconic signature of the house created in unique wood marquetry.
From the entrance, the Spring Summer 2021 women’s ready-to-wear collection, designed by
Nadège Vanhée-Cybulski, artistic director of Hermès women’s ready-to-wear, is in full view.
This collection is about freedom, the freedom to reinvent, a fresh spirit reflected in the feminine
silhouettes, sensual lines, and delicate details. This spirit continues across the shoe collections
that are illuminated by the ‘Grecques’ lights that frame the ceiling and playfully reflect upon the
glossy wall panels.
Passing through the central space, a pair of high glass cases display the bags. These doublesided partitions create a focal point, with natural light pouring through, guiding the visitor.
The leather offering includes the Sac à Malice. Originally created in 1988 the bag has taken on
numerous themes, the latest of which is inspired by space travel and decorated with detailed
leather marquetry, echoing Hermès’ annual theme “An Odyssey”.
Each métier permeates the open plan space without fixed boundaries, creating a fluid motion
that encourages discovery across the collections. Visitors are invited to delve into the variety of
fashion accessories – hats, gloves, belts and fashion jewellery – and explore the colourful silk
collections that include the exceptional Étole Précieuse Brides de Gala en Désordre, three 70cm
silk squares delicately assembled and meticulously hand-embroidered with beads and coloured
thread. The watch and jewellery collections are displayed alongside the Hermès Beauty métier.
The Rouge Hermès collection and the limited-edition trio are housed in their own bespoke beauty
station.
The store will showcase the Bride de Cour Remix silk caftan in an exclusive blue and beige
colourway created especially for the opening. The pattern, designed by French artist Françoise
de la Perrière, is also featured on Oran sandals to accompany the look.
Expressing an optimistic vision and reflecting the house’s creativity, the Harrods Femme store
combines original architectural signatures with a modern twist. Offering a new kind of stimulation
— one of understated femininity and lasting dedication to craftsmanship.
In London, Hermès is also present on Bond Street, Sloane Street, within the Royal Exchange and
at London Selfridges.
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