Via a press release shared on June 16, Google Cloud and the French luxury group LVMH announce that they are becoming strategic partners. This collaboration will primarily focus on artificial intelligence. It will be used as a continuation of the digital transformation already carried out by Bernard Arnault’s firm to support the entire LVMH structure, “ranging from product development to the supply chain, including employees, partners and customers” , we read. The group “will also rely on cutting-edge technologies and AI / ML solutions developed by Google Cloud, to promote their large-scale use and thus meet the highest expectations of customers of the Group’s Houses”, continue the spokespersons. of the LVMH group in the press release.
A “Data and AI Academy” in Paris for employees of LVMH and its subsidiaries
This strategic partnership with Google will also aim to enhance the skills of the employees of the group and its 70 subsidiaries – “Houses” grouped around six sectors ranging from spirits to fashion, going through cosmetics or watches. The group thus hopes to optimize the performance of its teams in inventory management or in forecasting demand. The idea would also be to create in the medium term a personalized customer experience, powered by AI and Machine Learning technologies developed by Google. Google Cloud should finally make it possible to partly modernize the IT infrastructure of LVMH, note our colleagues.
At the same time, LVMH is announcing the creation of a “Data and AI Academy” in Paris to “further improve” the skills of the teams of the different Houses “through dedicated training and certification programs”.
“We are proud to enter into such an innovative and comprehensive partnership with LVMH, to fuel the Group’s acceleration in innovation with our cloud technology and our AI capabilities, and to help define, together, the future of the company. ‘customer experience in the luxury industry’, commented Thomas Kurian, CEO of Google Cloud. Note that LVMH and Google already know each other … at least indirectly: the luxury houses Louis Vuitton, Dior, Fendi and the Sephora brand, specializing in the sale of perfumes and cosmetic products, already use certain Google solutions.