From Gucci to Saint Laurent, Kering group bans animal fur for its stores & shows


For several years now, many luxury brands including giants like Chanel have turned away from fur.

There will soon be no animal fur in any of the collections of the luxury group Kering, from Gucci to Saint Laurent, a decision that follows that of many other couture and ready-to-wear brands, but which is not shared by the world number one in the LVMH sector (Louis Vuitton, Givenchy, Christian Dior …).

Saint Laurent and Brioni, the last two brands of the luxury group Kering to use animal fur, will renounce it starting from the fall 2022 collections, the group announced on Friday, a milestone already taken by the Gucci and Balenciaga brands. , Bottega Veneta and Alexander McQueen.

At Kering, Gucci had announced in October 2017 to stop the use of fur from the spring-summer 2018 collections, then joined by Balenciaga, Bottega Veneta and Alexander McQueen. There remained Saint Laurent and Brioni.

After Kering’s announcement on Friday 24 September, the federation of French fur professionals denounced “obvious hypocrisy” on the part of “a group which owns, in France and the rest of the world, tanneries of exotic skins (crocodiles, pythons …) and uses, rightly, all other natural animal materials such as leather or wool “.

“Victory”, welcomed the animal welfare association Peta in a tweet. “The future is clearly fur-free, and now one of the world’s largest luxury fashion groups agrees,” the Humane Society association responded in unison.

The approach was welcomed by the Brigitte Bardot Foundation, which now calls the world number one in luxury LVMH, to follow the trend “in the same burst of progress, respect for living things”, reacted its spokesperson Christophe Marie.

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