Reply To: What makes the dna of a luxury brand ?

[manuel villegas]

I personally believe the concept of luxe has changed in the past years, is now a Life Style. People consider luxe products or services that adapt to their particular activities but also companies with. story behind of Social responsibility and concern for the environment.

Packaging, customer service and support post sale is now a must for every Luxe company and no longer a motive of differentiation.