Luxury brands & politics | JOBLUX

Luxury Business

Luxury brands & politics

Posted by Mohammed Alex Mzaour on 27 March 2021 at 23 h 15 min

Burberry has banned use of Xinjiang cotton over human rights: should luxury brands be involved in political moves of this nature ?

Unknown Member replied 3 years, 9 months ago 6 Members · 5 Replies
5 Replies

Genny Woods

Member
27 March 2021 at 23 h 30 min

It’s noble step but not the job of a product maker to boycott another product: its a double sword move. Then human rights should; be denounced globally not selectively…
Rachel Mao

Member
27 March 2021 at 23 h 32 min

Mixing up politics and business is risky.
Anand Raj

Member
28 March 2021 at 11 h 46 min

It is definitely a worthy cause but has a strong business implication. Maybe an approach could have been not to ‘Ban’ but work with manufacturers to stop using cotton grown from this region. The same outcome but with reduced risk on business But I guess it is also about messaging..
- Alexandre Deras
  
  Member
  28 March 2021 at 12 h 05 min
  
  I agree about the smoother “negociation” approach – And it definitely could have marketing ulterior motive as well, however Chinese market is crucial for Burberry, so dont really understand their move.
  - Unknown Member
    
    Deleted User
    1 April 2021 at 11 h 48 min
    
    Defending human rights is not what luxury brands are for, there are numerous institutions for that. It is causing Bubrerry to be criticized. In fact, if they already commited to crualty free, sustainable and fair trade … it would already be a huge noble step.

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