It is definitely a worthy cause but has a strong business implication. Maybe an approach could have been not to ‘Ban’ but work with manufacturers to stop using cotton grown from this region. The same outcome but with reduced risk on business But I guess it is also about messaging..
I agree about the smoother “negociation” approach – And it definitely could have marketing ulterior motive as well, however Chinese market is crucial for Burberry, so dont really understand their move.
Defending human rights is not what luxury brands are for, there are numerous institutions for that. It is causing Bubrerry to be criticized. In fact, if they already commited to crualty free, sustainable and fair trade … it would already be a huge noble step.
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