The luxury house has just laid the very first stone of its new center of excellence. In the very heart of Italy and while Balenciaga will soon set up a training and production workshop there, it is Fendi’s turn to start a new project in Tuscany, around Florence.
Presented by the brand as a place of “creation, development, innovation, training and production”, this site – based in the municipality of Bagno a Ripoli – relies on eco-responsible construction, in accordance with the policy of Fendi and its parent group LVMH in terms of CSR. Designed by the Milanese architecture firm Piuarch, the 13,000 m2 building takes place on a plot of eight hectares and includes several buildings linked together on different levels, intended to blend into the Tuscan hills thanks to a structure combining the glass and concrete, tinted in the colors of the surrounding landscape.
Designed to “facilitate the movement of teams and products”, the project also includes the planting of related green spaces celebrating local biodiversity. On the sidelines, Fendi announces the construction of a nearby public park including playgrounds, relaxation areas and again highlighting the endemic specificities of the regional flora.
On the occasion of the laying of the foundation stone for the site, Serge Brunschwig, CEO of the house, symbolically planted an oak tree in the presence of local representatives. “Italy is synonymous with tradition, history, beauty and, above all, excellence,” emphasizes the latter, who praises “Made in Italy and its ability to sublimate the values specific to craftsmanship, to knowledge. to do and to the power of the hand-made. “