Chalhoub group invests in emerging Saudi designers

The Middle-Eastern luxury fashion distributor has created Saudi Arabia’s first fashion lab. The initiative aims to promote brands through funding, industry guides and access to online and offline sales channels.

Chalhoub group, one of the largest distributors of fashion and luxury goods in the Middle East since 1955, has created the first fashion lab in Saudi Arabia. According to a report from Entrepreneur middle east, this is an open platform that aims to promote Saudi fashion brands with industry funding and leadership.

Participating designers who stand out the most will receive $ 15,000 in funding and the option of an equity partnership after the program ends. In addition, they will also have access to the Chalhoub Group’s vast retail network, including online and offline channels to sell the products, including Tryano.com and Saks, and will receive mentorship and training from experts in entrepreneurship and industry. of fashion. We will then talk about market strategies, supply chain, content creation and media strategies, and more. Applications will be open until July 25th.