On the threshold of the next 100 years of activity, luxury jeweller Buccellati moves into the heart of the old Milan: the building of 2000 square meters was planned and built in 1919, then expanded in 1936, by Piero Portaluppi, a renowned architect working for the Milanese bourgeoisie and entrepreneurship, for the third largest publicly traded company in Milan, the “Linificio e Canipificio Nazionale”.
The artisans, employees and directors of the Company, together with Beatrice Borromeo, godmother and ambassador of the brand, attended the ribbon cutting, honoured by the presence of Giuseppe Sala, Major of Milan, and Nicolas Bos, Director of Richemont.
The building is based on the rationalist style of the time and was built with a grey stone flat ashlar façade, in Art Deco style. It is located in front of an important archaeological site with the remains of the Roman Imperial Palace built by Emperor Massimiano in 4th century AD, and it faces the Tower of the Gorani House, dating back to the 11th centuryAD.,thus showing all its modernity and elegant style.
The Brisa building, linked to the one in Via Ansperto, is owned by Reale Immobili and has been refurbished under the guidance of Studio Park Associati – Milan, to obtain the Gold level in LEED certification (Leadership in Energy and Environmental Design), issued by the Green building Council. The interiors were overseen by Studio Quadrilatero – Milan and were inspired by the rigor, which was typical of the industrial environments in the early 1900, although they have been fitted with the most advanced technology as far as safety, communication, audio and video devices. The working spaces are completed with furnishing and lighting elements, which are extremely complying with the most advanced standards, thus creating a true accessible office of generation 4.0.
The building, projected in the same year of the Buccellati foundation by Mario Buccellati, in 1919, will host the ateliers of Buccellati goldsmiths, the showroom for the sale to the Buccellati stores all over the world, and the offices, where the third and fourth generation descendants of the Maison’s founder still work, led by the Honorary President and Creative Director, Mr. Andrea Buccellati.
Buccellati was recently acquired by Richemont, and is now ready to organize and manage its global growth from these new headquarters. Always looking forward, despite this difficult times, Buccellati will open six new direct mono-brand stores by the end of 2020: four in China (two in Shanghai, one in Beijing and one in Chengdu), one in Hong Kong SAR, China (it will be the second salespoint in this city in Central District, after the one in Harbour City in Kowloon), and the new flagship store in London.
Moreover, under the guidance of Richemont, Buccellati has been able to accomplish this year the reunification of the company by acquiring the historic store in Via dei Condotti, in Rome, which was opened by Mario Buccellati in 1926 and which belonged to a branch of the family descending from Federico Buccellati.
“It is a very important day for the company that bears the name of our family” – declared Andrea Buccellati, Honorary President and Creative Director of the Buccellati – “and with the inauguration of the new headquarters we all start the next one-hundred years of history of the Maison. Under the guidance of Richemont we will expand in the world but respecting the greatest tradition we have and craftsmanship that was dear to our grandfather Mario.”
“It is moving for me to be here today to cut the ribbon of the new Buccellati headquarters.” – said Beatrice Borromeo, ambassador and star of the recent Buccellati advertising campaign – “It is an Italian Maison I adore since I was very young. Moreover, I think the inauguration today, so sober and elegant, becomes the symbol of a city, Milan, that wants to raise its head to look into the future, with a strong will of re-birth.”
The Buccellati headquarters will be available for guided tours of the ateliers, getting to know more about its artisans, and for meetings in the new showroom on the fourth floor to discover the new collections and one-of- a-kind creations. Ending up for a glimpse on the city on the fifth floor terrace: the beauty of Milan and its buildings, its churches and the pinnacles of the mountains covered with snow, in the clearest days.